WEB 2011
The Tenth Workshop on E-Business
December 4, 2011, Shanghai, China
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Dr. Wang Jian

Chief Architect   Alibaba Group
President      Aliyun.com


Dr. Wang Jian joined Alibaba Group in September 2008. Prior to this, Wang Jian was assistant managing director at Microsoft Research Asia. Before joining Microsoft Research Asia in 1999, Wang Jian worked at Zhejiang University, in Hangzhou, China, as a professor and as head of department of psychology. He graduated from the psychology department of Hangzhou University in 1990 and has a Ph.D. degree in engineering.

Wang Jian is a standing committee member of the China Computer Federation (CCF), which recognized him in 2008 with an award for outstanding contribution. He was honored by the CCF Young Computer Scientists & Engineers Forum as one of China's Ten-year outstanding young IT professionals.

Wang Jian was the Chair of CCF 2010 Conference. He was also a Co-Chair of ACM CSCW 2011 Conference.

Topic:   Closed-Loop, Experiment-Driven Consumer Insights for E-Business: An Interdisciplinary Perspective on Computational Social Science for IS Researchers

Dr. Robert J. Kauffman

Abstract: With the era of "big data" well underway, and consultants already standing shoulder-to-shoulder on the "new march," senior managers and academic researchers need to pause and ask: Are we prepared for the emergence of the next paradigm for the discovery of high-impact e-business knowledge? What will it look like? What human capital and organizational capabilities will be needed to leverage it? And what can we expect it to deliver in terms of business value and scientific insights? This presentation will discuss some of the forces that are bringing researchers together from multiple academic disciplines, and creating the basis for the next revolution in computational social science. It will also characterize what is happening in terms of changes that are underway in our discipline's key modes of inquiry. And, it will illustrate a new approach - "living analytics" closed-loop, experiment-driven research on consumer behavior at societal scale - involving iterative real-world experiments, with business-relevant stimuli and incentives, and innovative new ways to discover information from the new micro-analytics of consumer behavior. Some illustrations will be offered related to the speaker's recent research in the e-business domains of pricing and Internet-based selling, airline distribution, urban rail transportation, financial services and retail telecommunications.

Dr. Robert J. Kauffman is currently a Visiting Professor of Information Systems and Strategy at the School of Information Systems, and Lee Kong Chian School of Business at Singapore Management University. He is also Deputy Director of the SMU-Carnegie Mellon Living Analytics Research Centre (LARC). He is also a Distinguished Visiting Fellow at the Glassmeyer / McNamee Center for Digital Strategies in the Tuck School of Business at Dartmouth College. He has served as the W.P. Carey Chair in IS at Arizona State University, and as a Professor and Chair of Information and Decision Science, and Director of the MIS Research Center at the Carlson School of Management, University of Minnesota. He has also been a Visiting Associate Professor at the University of Rochester, a Visiting Scholar at the Federal Reserve Bank of Philadelphia, and an Assistant and Associate Professor at the Stern School of Business at New York University. He worked in international banking and finance on Wall Street, and is a past graduate of the University of Colorado, Boulder (B.A.), Cornell University (M.A.) and Carnegie Mellon University (M.S., Ph.D.). His research involves senior management issues that span the economics of IS, competitive strategy and technology, IT value, strategic pricing, e-commerce, risk management, supply chain management, and consumer behavior in social networks. He blends theory development and modeling with empirical methods and data collection in a variety of leading company and industry settings, including air travel, financial services, hospitality, telecommunications, and e-commerce. He has published more than 250 articles in journals, books and conferences, and has won numerous awards for his innovative research, academic service, and graduate student advising. In addition to his university leadership roles, he has served in a variety of editorial positions and conference roles. He is Co-Chair of the ICIS Doctoral Consortium in Shanghai in 2011, and also Co-Chair of the upcoming International Conference on Electronic Commerce in Singapore in 2012.